Strategic Hire Will Accelerate Regional Catalogue Expansion and Strengthen Artist Partnerships in Key South Indian Markets<\/p>\n
Chennai, December 16, 2025 – Warner Music India today announced the appointment of Ashok Parwani as Head of Music for South Indian Markets. This appointment comes at a pivotal time, following Warner Music India\u2019s majority acquisition of Divo, one of South India\u2019s leading digital media and music companies.<\/p>\n
Together, Warner Music India and Divo are focused on accelerating regional catalogue expansion, strengthening creator and partner relationships, and accelerating its overall growth strategy across the key Tamil, Telugu, Kannada, and Malayalam markets.<\/p>\n
Parwani, a renowned industry veteran, brings over four decades of experience across India, Sri Lanka, and the UAE. Notably, during his two-decade tenure at Sony Music India, he was instrumental in building Sony Music South business in the region, leading major catalogue acquisitions and cultivating powerful relationships with top producers, filmmakers, and artists.
\nDivo has established itself as a key force in South India\u2019s music ecosystem, offering distribution, publishing, digital content and influencer marketing. Warner Music India\u2019s majority acquisition of Divo in 2023 cemented its commitment to investing in authentic regional cultures.
\nThe company currently manages a large and fast-growing music catalogue and recently launched Loopd, an artist-first label focused on independent talent, leveraging Warner Music Group\u2019s robust global network. Warner Music\u2019s footprint also expanded further with a collaborative initiative with Sri Lanka\u2019s M-Entertainments and Divo, designed to create new international opportunities for regional artists.
\nJay Mehta, Managing Director, Warner Music India & SAARC, says: \u201cAshok brings unparalleled regional expertise and industry relationships that align perfectly with our long-term vision for South India. South India is an essential, high-growth pillar of our national strategy, and his proven leadership will be vital as we accelerate our mission to build world-class pathways for local artists and take the incredible sounds of India to a global audience.\u201d
\nShahir Muneer, Co-Founder & Director, Divo, adds: \u201cAshok\u2019s experience and industry relationships bring tremendous value to Warner Music India\u2019s South strategy. His leadership will also strengthen Divo\u2019s work within the Warner Music network as we scale our catalogue, deepen partnerships, and unlock stronger commercial opportunities for artists across the region.\u201d
\nAshok Parwani, Head of Music, finishes: \u201cI\u2019m excited to join Warner Music India at such a dynamic moment. South India is a powerhouse of creativity, and together with Divo\u2019s strong regional presence, we have a remarkable opportunity to take this music to wider audiences across India and globally. I look forward to expanding our reach and creating new pathways for South Indian music to thrive worldwide.\u201d<\/p>\n
Parwani\u2019s appointment marks an important step in strengthening Warner Music India\u2019s South strategy, further integrating Divo\u2019s capabilities, and amplifying South Indian music on the global stage.<\/p>\n
About Warner Music India:
\nLaunched in 2020, Warner Music India has quickly become one of the country\u2019s leading labels. Its roster features top domestic artists such as Darshan Raval, Diljit Dosanjh, Karma, King, and Sanjith Hegde, alongside global icons including Benson Boone, Bruno Mars, Coldplay, Dua Lipa, and Ed Sheeran.
\nThe company has strengthened its presence through strategic moves\u2014holding a majority stake in Southern India\u2019s Divo, acquiring artist management company E-Positive, and investing in live entertainment platform SkillBox. Key partnerships include a licensing deal with Tips Music, as well as regional collaborations with Sky Digital (Punjabi music) and Global Music Junction (Haryanvi and Bhojpuri).
\nDedicated to celebrating Indian sounds, Warner Music India launched MAATI, a folk imprint featuring artists like Vishal Dadlani, Mohit Chauhan, Rani KohEnur, Mikey McCleary, and Varun Grover. It also teamed with Warner Music Canada to create 91 NORTH RECORDS, debuting with Punjabi stars Karan Aujla and Jonita Gandhi to champion South Asian talent globally.<\/p>\n
About Divo Music<\/p>\n
Divo Music, a division of Divo and part of Warner Music Group, is one of India\u2019s leading music label, distribution and publishing companies. Divo Music partners with film producers, independent labels, and artists to bring their soundtracks and songs to a global audience.<\/p>\n
With a catalogue spanning Tamil, Telugu, Malayalam, Kannada, and Hindi music combined with Warner Music\u2019s global distribution pipeline, Divo Music ensures that partners benefit from global distribution, access to publishing and sync opportunities worldwide.<\/p>\n
From blockbuster soundtracks to indie debuts, Divo Music provides artists with a launchpad that combines regional depth with global reach, helping them connect with fans everywhere while retaining their creative identity.<\/p>\n","protected":false},"excerpt":{"rendered":"
Strategic Hire Will Accelerate Regional Catalogue Expansion and Strengthen Artist Partnerships in Key South Indian Markets Chennai, December 16, 2025 – Warner Music India today announced the appointment of Ashok Parwani as Head of Music for South Indian Markets. This appointment comes at a pivotal time, following Warner Music India\u2019s majority acquisition of Divo, one […]<\/p>\n","protected":false},"author":1,"featured_media":17884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[160,67,68],"tags":[],"_links":{"self":[{"href":"https:\/\/classiccinemas.in\/index.php?rest_route=\/wp\/v2\/posts\/17896"}],"collection":[{"href":"https:\/\/classiccinemas.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/classiccinemas.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/classiccinemas.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classiccinemas.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17896"}],"version-history":[{"count":1,"href":"https:\/\/classiccinemas.in\/index.php?rest_route=\/wp\/v2\/posts\/17896\/revisions"}],"predecessor-version":[{"id":17897,"href":"https:\/\/classiccinemas.in\/index.php?rest_route=\/wp\/v2\/posts\/17896\/revisions\/17897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/classiccinemas.in\/index.php?rest_route=\/wp\/v2\/media\/17884"}],"wp:attachment":[{"href":"https:\/\/classiccinemas.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/classiccinemas.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/classiccinemas.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}